Life's a Beach

Some stills from a series of flash adverts I'm making to promote beach volleyball to parents aged 30-40. I'm focusing on the idea of family beach holidays within the UK, and pushing the sport as a subsidiary of this.

Broken 3 Ways

Just thought I'd give a big shout out to Broken 3 Ways, an awesome local ska band who put in a great performance this Easter weekend. They played an hour slot at the OxJam festival...really got the crowd going. I decided to bring my camera along and try my hand at gig photography. You should really check this band out...if you fancy elevating your mood, having a bit of a chill, or an all out skanking session!

Here's their myspace

http://www.myspace.com/broken3ways

Rebranding JJB

A sleaker, more modern version of the JJB Sports website. Produced as part of a marketing report for my current university project.

You have been warned

Another response to a 24 hour brief. This time, the challenge was to produce a series (max.5) of pictograms to be placed on the packaging for Nurofen Plus or Paramol. These pictograms were to represent the following...

WARNING: May cause drowsiness

Do not operate heavy machinery

Do not consume alcohol

I tried to keep my images as raw as possible, simplifying each concept to its rawest form.

Reborn

I've just finished rebuilding my website. It follows the same theme as before...but it's crisper, fresher, and (hopefully) runs more efficiently. I've also refined/updated my portfolio. Hope you all like the results...

http://www.thatsgraphic.co.uk/index.html

Tis the season

A response to a 24 hour brief. The task was to produce a pictogram for each of the 4 seasons. The constraints - it had to be black and white, and had to be recognisable universally. I think that my responses are clear. I would have liked to have went down a more conceptual route, but found that many of these lost their clarity. So...here you go. Thoughts?

Shoot Me Again

I've recently been doing a bit of collaboration with other designers. Here are a few edited images from a fashion photography shoot that we did last week. It was really informal, we just experimented with it and had a lot of fun in the process. I think that this sort of thing is vital for us to be doing as designers, sharing skills and ideas with our peers from other specialisms. It helps to develop some really interesting ideas that you probably wouldn't have came up with yourself. We'll probably be doing some similar things in the near future so I'll be keeping you posted if anything half decent arises from it...watch this space.

Oh and here's a link to the both models blogs...

Sally - http://www.innocentindulgence0.blogspot.com/

Martin - http://www.do-you-know-what.blogspot.com/

Enjoy

www.thatsgraphic.co.uk

It's been up for a while now, and I think it's about time I looked for a bit of feedback.

I know it's not the most elaborate of websites, and there are one or two compositional issues which are currently being addressed...but I intended for my website to be functional, concise, and proffesional. Do you think that this has been achieved?

Any feedback would be great, whether you like it or not, let me know! Any pointers as to how it could be improved will be most welcome.

It's a bird. It's a plane. No wait, it's Paraman!

I was set the task of 'adding value' to an everyday product, something quite boring, functional, that we take for granted. My product was paracetamol. To enhance this, I looked at the packaging. A common problem with paracetamol is the fiddly packaging, and this packaging's lack of durability/poor practicality. I thought to myself, if only there was a durable and portable form of packaging for paracetamol. My solution was to create a small plastic cylinder container, which releases the capsules at the click of a button. I called this product Paradrops.

My next task was to formulate an advertising campaign for the product. What I wanted, was a really strong hook. Something to target my primarily male target market. I eventually developed the idea of a superhero. This was to be a very novelty, quite cheesy character...but one that sticks in the audiences head. If I could generate public interest in the product, then sales would soon follow.

The campaign was to be executed across three phases. The first, as shown above, was a series of ambient billboards. On these would be a 'projection' of the Parasign. This is of course the call to action for my fictitious hero Paraman. This phase of the campaign was to be left ambiguous, as was phase two. The concept behind this part was manikins of Paraman, placed all over towns and cities in stereotypical heroic places. Such as rooftops, and on gothic churches. The result being people being able to see the hero, take note of such an unusual event, but still not really know whats going on. Phase three, was to be the reveal. As illustrated above, phase three is a newspaper ad campaign. The page would act as a fake front cover for local newspapers. It tells people who Paraman is, and how he saves the distressed from pain. This is all encompassed in a fake news story. Finally, to hammer home the product, is an actual advert for Paradrops, placed at the base of the page.

All in all, these three phases create a multi-media world which promotes my product.

Does this campaign work for you?

Book him ref

I thought it was about time I blogged about some of my own work for a change. Here is a selection of pages from a book that I have recently produced. My concept was based around creating the artwork for an album of my life. I've loosely based my ideas on album artwork, drawing inspiration from a range of artists and photographers to create something that I feel really reflects me both as a designer and a person.

The text may seem a little odd or vague, but this is because I've tried to blend the concept of song lyrics with my own personal thoughts and feelings. This I feel has added some depth to the imagery, and allows the audience to look at things from a different perspective.

I've tried not to over complicate the pages, and utilise the space I had effectively. With a CD booklet sized scale, space was a great concern for me. But I think that the space has been filled nicely; not too compressed, and not exactly bare either.

When it came to choosing a colour scheme, I looked to restrict myself as much as possible. Much of this book comprises of black and white, and pale shades of colour. This way, when I have opted for bright colours it really stands out. This limited swatch has helped to maintain a quite serious tone throughout the book, which was always one of my aims. I wanted the pages to share a consistent personality.